Purpose of The Role

Team 201 is seeking a paid media manager to join an awesome integrated marketing team.

This individual is responsible for participating in strategy developments, implementation of campaigns, performance of client accounts against KPIs, adherence to deadlines.

You'll partner with colleagues across functions to ensure that campaigns are consistently innovative; test new solutions and evaluate and optimize campaigns to drive our client's business goals.

Responsibilities:

• Plan, manage, and execute Paid Search (PPC/SEM) and Paid Social campaigns (LinkedIn + Facebook), including but not limited to account setup, strategy development, organization, and management

• Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives

• Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, Google Ads platform tools (i.e. auction insights and campaign planner), Moz, Ahrefs, SEMrush, comScore or Compete, etc.

• Execution & analysis of beta tests & new platforms/vendors

• Lead client communications and recommendations

• Develop and deliver a clear strategic vision to the client

• Forecast & project campaign results, regularly communicate growth opportunities with the client

• Demonstrated strong performance in prior roles (ideally with B2B tech experience), with increasing levels of responsibilities and excellent project management skills

• Ability to be a technical/discipline leader, and manage client communication without requiring much senior team involvement

• Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on PPC industry topics

Key Areas of expertise:

• 2-5 years of experience in managing large-scale B2B campaigns

• Mastery of Google Ads, Bing Ads, Google Analytics

• Knowledge in Paid Social

• Ads A/B Testing

• Experience with marketing automation and CRM platforms: Marketo, HubSpot, Salesforce

• High levels of integrity, autonomy, and self-motivation

• Passion to work in an entrepreneurial and high growth environment

• Ability to move quickly and juggle multiple projects while maintaining a strong attention to detail

• Seek out challenges and take calculated risks when appropriate

• Good verbal and written communication skills

• Well versed in optimizing to various KPIs as defined by client, including delivery and conversion goals.

• Advanced Excel knowledge

• Analytical mindset, with the ability to identify trends and insights through data analysis

• Experience working with financial data and budgets

• Strong project and resource management skills

• Integrated marketing mindset - understanding of other marketing functions that influence paid activities

Your Key Internal Collaborators:

• CSO & Co-Founder

• Senior Campaign Manager, Integrated Account Lead

• Content Director & Content Team

• Paid Media Lead

• Digital Design Team

Salary & Benefits

• Salary Dependent on Experience

• Competitive PTO

• Employee health, vision and dental insurance

• Company 401k Program

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be required from time to time.

Team 201 (Livy Technologies, Inc.) is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on empowerment where everyone can thrive.

About Team 201:

Team 201 is the digital agency for high-growth B2B tech brands. Our sweet spot is companies at key inflection points in their business growth. We have decades of experience working with Fortune 500 companies and venture-backed startups. We operate like an extension of our clients’ teams. Our mission is to ensure they thrive in this ever-changing digital marketing landscape.

Our very best team members are self aware.

1. They know themselves - their strengths and areas of improvement.

2. They’re confident in asking for help.

3. They like to share ideas and collaborate.

4. They celebrate feedback as a way to improve.

5. They are life-long learners.

6. They understand active listening.

7. They take accountability.

Learn more about us and our values at Team201.io.